How CHIPZZ found its character

The people behind the brand

Dariusz Balawender contributed his experience in Spain and marketing. Mariusz Pregowski brought his background in food retail. The SG magazine feature describes how their collaboration developed into a brand for Spanish potato crisps.

From an idea to shared enjoyment

CHIPZZ connects flavours with personality to the pleasure of sharing food. The story also explores encounters with consumers and activity in retail.

The full feature appeared in SG 1–2/2024. Its distribution figures and plans describe the situation at that time.